Google's webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web site than anything good.

Google’s John Mueller was captured saying live in a Google+ hangout on Friday morning that webmasters should avoid trying to focus on link building. John went on to add that doing so can ultimately lead to more harm than good for your web site.
John said this at the 55:40 mark of the video when a webmaster asked, “is link building in any way good?” John’s initial response was, “in general, I’d try to avoid that.”

Google’s John Mueller was captured saying live in a Google+ hangout on Friday morning that webmasters should avoid trying to focus on link building. John went on to add that doing so can ultimately lead to more harm than good for your web site.
John said this at the 55:40 mark of the video when a webmaster asked, “is link building in any way good?” John’s initial response was, “in general, I’d try to avoid that.”
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